Investing.com — Getty Images Holdings is looking into a potential merger with Shutterstock (NYSE:SSTK) Inc, Bloomberg reported on Friday, citing people familiar with the matter.

Share of Getty Images surged to 26%, while Shutterstock shares are up 9%.

This merger would unite two of the most significant providers of licensed visual content in the United States.

The discussions are still underway and it’s possible that Getty might choose not to proceed with the deal, the report said.

The market value of Getty Images is approximately $910 million, while Shutterstock is valued at around $1 billion. Over the past year, Getty’s shares have seen a 56% decrease in value, while Shutterstock’s shares have fallen by 37%, as per Bloomberg’s compiled data.

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